Rocío Estefanía Rincón Gutiérrez

# Evaluation — Grupo Posadas: Coordinadora de Marketing Digital

**Score:** 4.3/5
**URL:** https://posadas.com/careers/mktg-coord-digital
**PDF:** ✅

## Block A — Role Summary

Grupo Posadas seeks a Marketing Digital Coordinator for their Live Aqua brand in Los Cabos. The role involves managing digital campaigns, social media strategy, content creation, and brand activations for the luxury resort segment.

## Block B — CV Match

**Match: 4.5/5**
- Direct hospitality marketing experience (Pueblo Bonito, 4 years)
- Strong branding and content creation skills
- Adobe suite proficiency matches requirements
- Social media and digital marketing experience

**Gaps:**
- No explicit paid media / SEM experience mentioned
- Google Analytics / data tools not listed

## Block C — Level Strategy

Senior-level coordinator role. Estefanía's 10+ years and coordinator title at Pueblo Bonito position her well. The role is a lateral move in hospitality with more digital focus.

## Block D — Compensation Research

Estimated: $28,000-35,000 MXN/month. Aligns with target range. Los Cabos location is a plus (no relocation needed).

## Block E — Personalization

Lead with Pueblo Bonito experience — same industry, same region. Highlight transition from internal comms to external-facing digital marketing as growth trajectory.

## Block F — Interview Prep (STAR+R)

**Story: Endomarketing Campaign Launch**
- Situation: Pueblo Bonito needed to improve employee engagement across 6 properties
- Task: Design and execute comprehensive endomarketing strategy
- Action: Created branded internal campaigns, organized cross-property events, designed all visual materials
- Result: Improved interdepartmental communication, established repeatable campaign framework
- Reflection: Learned to adapt messaging for diverse internal audiences across multiple locations

# Evaluation — Vidanta: Brand Manager — Resorts

**Score:** 4.1/5
**URL:** https://vidanta.com/careers/brand-manager

## Block A — Role Summary

Vidanta is looking for a Brand Manager to oversee visual identity and marketing strategy across their luxury resort properties. Based in Nuevo Vallarta.

## Block B — CV Match

**Match: 4.0/5**
- Product branding experience (Pomada DE LA TÍA® is strong proof)
- Visual identity and packaging design directly transferable
- Hospitality context from Pueblo Bonito

**Gaps:**
- Requires relocation to Nuevo Vallarta
- May need P&L / budget management experience

## Block C — Level Strategy

Senior individual contributor or team lead. Good fit for current level.

## Block D — Compensation

Estimated: $32,000-42,000 MXN/month. Above target — strong comp.

## Block E — Personalization

Emphasize dual track: hospitality (Pueblo Bonito internal branding) + consumer product (Pomada DE LA TÍA®). This combination is rare and valuable for a resort brand manager.

# Evaluation — L'Oréal México: Coordinadora de Contenido Digital

**Score:** 3.7/5
**URL:** https://careers.loreal.com/mx/content-coordinator

## Block A — Role Summary

L'Oréal México seeks a Digital Content Coordinator for their consumer products division in CDMX. Focus on social media content, influencer partnerships, and brand storytelling.

## Block B — CV Match

**Match: 3.5/5**
- Content creation and social media experience align
- Brand strategy background is relevant
- Adobe suite and video editing (CapCut/Premiere) match content needs

**Gaps:**
- Requires CDMX relocation (scoring penalty)
- May need influencer marketing experience
- Beauty industry is new vertical

## Block C — Level Strategy

Mid-level coordinator. Slight step down from current scope. Worth applying only if L'Oréal brand portfolio is compelling.

## Block D — Compensation

Estimated: $25,000-32,000 MXN/month. Within range but on lower end for CDMX cost of living.